Or so They say.
They’ll also tell you that e-books have had their day, email marketing is overrated, Facebook (or twitter) isn’t worth your energy anymore, and recording free calls is a waste of time.
Why? It’s all a case of quantity trumping quality.
If They present their case well enough, you might find you’re inclined to agree.
But first, consider this:
- The reason you don’t read a blog post is because (you think) you already know what it’s going to say.
- The reason you don’t read an email is because you doubt it’s valuable enough to warrant your time.
- The reason you don’t refer back to a downloadable e-book is because you don’t believe its content is critical enough to your business’ success.
- The reason you don’t listen to the call today is because you don’t think the information warrants your immediate attention. And so the recording sits in your inbox + sits in your inbox until, one day, you hit “delete” ‘n’ banish it forever.
But what about those personalities whose insights consistently propel you forward?
What about those entrepreneurs who have the balls to say what no one else is saying?
What about the people who continue to hit publish on their best work, week after week after week?
My guess is . . .
You’ll devour their latest blog post.
You’ll read every email they send.
You’ll download their new e-book and consume the entire thing in one sitting.
And you’ll rearrange your schedule so you can make it to the live call.