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Welcome to The F Factor

Home for female entrepreneurs everywhere who refuse to accept the status quo and insist on smashing the glass ceiling on their own terms.

If you’re done swimming in the Sea of Sameness and want more confidence, clarity, and freedom in your business, then you’re in the right place.

A standout brand, compelling copy, and a website that does you justice are juuust around the corner.

 Come on in, make yourself at home.

Nikki Groom


Amber McCue

If I had to describe Nikki in a word, I couldn’t do it. I need two–MIND BLOWING. She’s off the charts amazing! 

When I read the copy Nikki wrote for me, I felt exhilarated. She nailed it. Even my husband agreed! Now people read my copy and just “get it.” My new copy ALREADY helps me sell my services with confidence.

I can’t say enough good things about Nikki. Why write copy yourself when you can have her on your dream team?

Amber McCue  |  Nice Ops