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Welcome to The F Factor

Home for female entrepreneurs everywhere who refuse to accept the status quo and insist on smashing the glass ceiling on their own terms.

If you’re done swimming in the Sea of Sameness and want more confidence, clarity, and freedom in your business, then you’re in the right place.

A standout brand, compelling copy, and a website that does you justice are juuust around the corner.

 Come on in, make yourself at home.

Nikki Groom



Nikki is the first copywriter I’ve ever come across that has made my words come alive in a way that perfectly matches my personality.

I was so moved when I read the copy she’d written for me, I CRIED. She had nailed the voice of my personality and my brand. Now I can connect with my ideal clients with confidence. Working with Nikki was one of the BEST business decisions I’ve ever made.

Kendrick Shope  |  founder of Sales School & Creator of Authentic Selling™