The F Factor® works with women entrepreneurs and business owners who want to position themselves in a remarkable way so that they stand out and get noticed.

Because copywriting isn’t only about fancy wordsmithery. 

It’s about going deeper…

Exploring then revealing what fuels you forward: Why do you do what you do?

Teasing out your one-of-a-kind message and presenting it in such a way that people become unabashed fans. Harnessing your unforgettable story and using it to connect with people on an emotional level so that they actually buy – and buy again.

And not only that, but it’s about taking the time to understand your audience and what they’re going through: What are they struggling with? How are they feeling? And how can you SPEAK to that?

THAT’S how you get your website –  your sales page – your email campaigns – your marketing funnels – to convert.

When you share your message from the heart, when you tell stories that matter, when you lead with empathy, doors open, wallets open; people trust you and share you with everyone they know.


Hi, I’m Nikki Groom.

It’s true, I’m a writer first and foremost. But I’m also that rare find: I’m a marketer, too.

That means I know how to write artful, heartful, compelling copy that actually converts.

Because at the end of the day, that’s what matters most, isn’t it?

That you get to pay your bills. That your business gets to grow and expand in the way you always envisioned it would. That you’re impacting other people’s lives – and making enough to give back as you rise.


Long story short . . .

If you want to grow your business but need help finding the right words, the right message, or the right story to set you head and shoulders above the rest, here are just a handful of ways in which we can work together:


01. If you want to leverage the power of your life story to position yourself in an unforgettable way, finding Your Connecting Story will ensure people are left in NO doubt about your expertise and capacity to help.

02. If you want your copy to powerfully convey your message and what you stand for, while capturing your personality, your voice, your story, and your vision, I’ll craft website copy that makes it a “no brainer” for people to hire you.

03. Or, if you’re on the brink of a launch and need a compelling email sequence that converts, along with a sales page or landing page for your marketing funnel, let’s talk. Writing emails is one of my favorite things to do.


I can also write video scripts, blog posts, provide editing services, marketing consulting, and more.



Click below to schedule a free 30-minute consult.

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Ciara FoyI just want to give you a big HIGH FIVE! I have been SWAMPED! I have so many new clients I’m just about at capacity. Not to mention an endorsement deal, a full media tour that will have me travelling to Vancouver and Montreal and a PR firm in NYC that I’m working with! I am SO grateful! THANK YOU so much for all your hard work! WELL worth every single penny! Not that I ever thought twice!

Ciara Foy | Holistic Nutritionist

Trish HarnerWhen I read the copy Nikki wrote for me, I felt a huge sense of relief. She nailed it, and it only took one shot—no rewrite. Working with Nikki was like being in the same space as a ROCKSTAR. Not only is she awesome, but she kept things simple and uncomplicated. She took the time to listen, which is HUGE, and really embraced where I was coming from. And she helped me figure out how my Why aligns with how I can best serve my clients. I can now OWN what I have to offer with confidence and clarity.

Trisha Harner | Vision Coach

Jodi McMurrayWhen I read the copy Nikki wrote for me, I felt overwhelmed with awe, gratitude, confidence and relief. I could finally SEE myself on the page and the value I offered articulated clearly and beautifully. It was powerful to have that reflected back to me. I can now confidently express to the world who I am and what I do—and my clients will be able to more fully connect with me and my work on the planet.

Jodi McMurray | Coach, Mentor & Change Agent | The Humanity Collective

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