What that means is:

I’m deeply committed to helping you own your voice, your story and your power to inspire people into action so you can transform your vision for change into reality.

I do that by training purpose-driven entrepreneurs and mission-driven organizations in authentic and effective brand, messaging and storytelling strategies so they can make a bigger impact in a fast-changing world.

Using a range of skill-building resources, workshops, immersive retreats, and deep learning experiences, I help you revolutionize your messaging, humanize your marketing, and make a profit while making a difference. 


It’s true: I worked hard to build my reputation as a copywriter when I first entered the world of entrepreneurship.

But I’m also that rare find: I’m a marketing strategist, too, with over 16 years experience on either side of the Atlantic and six years as a small business owner.

I also happen to be a strategic visionary with the ability to skillfully manage any project or team – big or small.

Put simply: I love a challenge, and I’ll always go above and beyond to ensure your marketing, messaging and stories align with your values and how you naturally show up, so you can reach more people, send the right message, and get results.

  • I felt like a HUGE weight had been lifted.

    Nikki just “got it." Now I feel so incredibly excited about my new branding and website instead of feeling overwhelmed.

    Ciara Foy, Health & Life Coach


    I was able to talk to her about my business and what it means to me and she re-interpreted that for the masses better than I ever could—and believe me, I’ve tried!

    Andreea Ayers, Entrepreneur & Founder Launch, Grow, Joy

    Andreea Ayers

    I can finally see myself and the value I offer clearly. It was powerful to have that reflected back to me.

    Jodi McMurray, Coach, Mentor & Change Agent

    Jodi McMurray

Join the community

Have you been looking for an intimate community of movement makers who want to promote what they do in a way that feels aligned with their core values and beliefs?

People who…

  • believe in putting people before profit;
  • understand that to lead is to serve;
  • want to make a difference on the planet;
  • long to elevate others as they rise.

Join The Movement Maker’s Collective:

a free online Facebook community of mission makers, change agents, thought leaders, creatives, authors, and business visionaries from all over the world.

About Nikki

Vistaprint’s Owner Nation once quoted me saying, “Entrepreneurship means smashing the glass ceiling on your own terms.”

I still believe that, wholeheartedly. But I also know how tough it can be to get close enough to put your fist through the glass in the first place.

It took me three years and a lot of hard work to top my corporate marketing salary. But now I get to work with some of the most influential, inspirational, and aspirational entrepreneurs, authors, creatives, consultants, non-profits, and businesses in the world.

I get to tap into my strengths daily and help others to not only do what they love, but get the attention they deserve doing it.

If you’ve achieved a certain amount of success in your business, but you’re starting to plateau – and you want to know what you can say and do to push on and push through to the next level – I can help.

The official version

NIKKI GROOM is a brand, messaging and narrative strategist for business leaders and entrepreneurs who want to make a bigger impact. Her mission is to help you own your voice so you can use it to inspire people into action and transform your vision for change into reality.

She is the host of Movement Makers, a podcast featuring in-depth conversations and unfiltered stories from leaders who are making a difference on the planet, and founder of The 100 Stories Worth Telling Project, which seeks to amplify the voices of underrepresented entrepreneurs all over the world.

Nikki is passionate about the power of storytelling as a way for all of us to humanize our businesses, build relationships with the people we most want to serve, and inspire readers into action. She is also a firm believer that all businesses should lead with empathy.

Nikki has been hailed as “a force of nature”, “a rising superstar” and “one of the best” in her field. She has coached Fortune 500 leaders around their leadership stories and led workshops for a multinational corporation.

She appears in the book Winning the Battle for Attention by Stuart Atkins, was a contributing writer for the book End Sex Trafficking by Erin Giles, and has been featured by over 50 different websites, blogs, podcasts, and publications.