What that means is:

I’m deeply committed to helping you find the right words to grow your business and get results.

And I want to help you do that in a way that’s fundamentally aligned with who you are and how you want to show up… as a brand, and as a human being.

I’m talking about building a business that’s profitable, but that doesn’t sell you out. That leads with empathy and compassion, but that doesn’t ignore your bottom line.

Because at the end of the day, what matters most is that…

You inspire people into action. Your business expands in the way you’d always hoped it would. And you make enough to give back as you rise.


It’s true: I worked hard to build my reputation as a copywriter.

But I’m also that rare find: I’m a marketing strategist, too, with over 16 years experience on either side of the Atlantic and six years as a small business owner.

I also happen to be a strategic visionary with the ability to skillfully manage any project or team – big or small.

Put simply: I love a challenge, and I’ll always go above and beyond to ensure you stand out, send the right message, and get the results you want.

  • I felt like a HUGE weight had been lifted.

    Nikki just “got it." Now I feel so incredibly excited about my new branding and website instead of feeling overwhelmed.

    Ciara Foy, Health & Life Coach

  • I was so moved when I read the copy Nikki wrote for me, I cried.

    Working with Nikki was one of the BEST business decisions I’ve ever made.

    Kendrick Shope, Founder of Sales School & Creator of Authentic Selling™

  • Nikki is
    off the charts amazing!

    Why write copy yourself when you can have her on your dream team?

    Amber McCue, Small Business Consultant,
    Nice Ops

Join the community

Have you been looking for a thriving community of movement makers who want to promote what they do in a way that feels aligned with their core values and beliefs?

People who…

  • believe in putting people before profit;
  • understand that to lead is to serve;
  • want to make a difference on the planet;
  • long to help other people rise.

Join The Movement Maker’s Collective:

a growing online community of mission makers, change agents, thought leaders, creatives, authors, and business visionaries from all over the world.

About Nikki

Vistaprint’s Owner Nation once quoted me saying, “Entrepreneurship means smashing the glass ceiling on your own terms.”

I still believe that, wholeheartedly. But I also know how tough it can be to get close enough to put your fist through the glass in the first place.

It took me three years and a lot of hard work to top my corporate marketing salary. But now I get to work with some of the most influential, inspirational, and aspirational entrepreneurs, authors, creatives, consultants, non-profits, and businesses in the world.

I get to tap into my strengths daily and help others to not only do what they love, but get the attention they deserve doing it.

If you’ve achieved a certain amount of success in your business, but you’re starting to plateau – and you want to know what you can practically do to push on and push through to the next level – I can help.

The official version

NIKKI GROOM is on a mission to help you own your voice and use it to grow your business and make an impact.

She is the host of Movement Makers, a podcast featuring in-depth conversations and unfiltered stories from leaders who are making a difference on the planet, and founder of The 100 Stories Worth Telling Project, which seeks to amplify the voices of underrepresented entrepreneurs all over the world.

Nikki is passionate about the power of storytelling as a way for all of us to humanize our businesses, build relationships with the people we most want to serve, and inspire readers into action. She is also a firm believer that all businesses should lead with empathy.

Nikki has been hailed as “a force of nature”, “a rising superstar” and “one of the best” in her field. She appears in the book Winning the Battle for Attention by Stuart Atkins, was a contributing writer for the book End Sex Trafficking by Erin Giles, and has been featured by over 40 different podcasts and websites.