An interview with Erika Napoletano: On giving yourself permission.

I discovered Erika Napoletano way back when I started blogging (when this business was just a twinkle in my eye) and I was immediately drawn to her sass, her personality, her heart, and the fact she ALWAYS — without fail — says exactly what everyone else wishes they had the guts to say.

The Head Redhead at RHW Media, Inc., a strategy firm that helps people and brands get UNstuck, she’s spoken at TEDxBoulder 2012, and she wrote the acclaimed book “The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters).”

Here are some highlights from our chat:

– What it means for your business if you’re not willing to put yourself out there. 
– The one thing YOU can be that nobody else can.
– Why it’s a good thing for your business if you’re UNpopular.
– What the most powerful asset you have is.
– Why polarization is everything.
– What you’re doing that’s making people indifferent to your brand. 
– The importance of making people feel something.
– Why she believes everybody has something to contribute to the conversation.
– Why she does what she does.
– Why you already have all the permission you need.
– The kind of people you need to surround yourself with.

Want to share with your virtual entourage? Why, thank you!


.@nikkigroom interviews @redheadwriting on giving yourself permission and the power of UNpopular.

What you’re doing that’s making people feel indifferent to your brand. An interview w/ @RedheadWriting

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Erika Napoletano knows a thing or two about building an UNpopular brand. (Yup, UNpopular.) Learn why polarization is SO crucial for your business in this interview with Nikki Groom:

Check out the latest in Nikki Groom’s Extraordinary Women Interview Series. This interview with award-winning, twice-published author Erika Napoletano, exposes the inherent power of giving yourself permission to be YOURSELF in business.

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6 thoughts on “An interview with Erika Napoletano: On giving yourself permission.

  1. Love this video interview. I was on of those copycat when i was starting out and I thought i had no personality then i decided to just be me. Being “me” actually makes marketing a breeze and i love the women am attracting right now. I was even worried about the picture of my most recent post them I said F it. I love it, the creme la creme is in the post.

    1. Yup, it’s so easy to get caught up in what everyone else is doing. The ol’ “comparison trap.” But being ourselves is THE most powerful asset we have.

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