Tara Gentile: Small Business Strategy For The New Economy

Tara Gentile

Attracting the right people to your business isn’t just about showing up on social media and crossing your fingers. At least, not according to Tara Gentile.

“People want to put their money where their values are,” says the founder of CoCommercial, a digital small business community for entrepreneurs serious about making money, impacting their communities, and transforming the lives of those they love.

“And so they’re looking to do business with companies [and] individuals in marketplaces where they really feel like their personal values, and the personal values they feel are under attack, are actually supported,” adds Gentile, who is also the host of Profit. Power. Pursuit., a podcast that Entrepreneur named one of 24 top women-hosted podcasts for business owners.

“That means people are looking to do business with a more diverse range of companies, they’re looking for people who are supporting contributions to the environment, who are supporting contributions to the disadvantaged among us — companies that are helping to dismantle systemic racism — and they’re hyper aware of what companies are saying through their actions, whether that’s in a positive way or in a negative way.”

It’s this kind of deep empathy and social awareness that makes any venture Tara turns her hand to so successful. That, combined with her ability to learn from her past experiences, and her commitment to constantly evolve her business in line with what people actually need.

I’ve followed Tara for years in the online business space, and am constantly impressed by her brilliant business savvy and ability to rapidly laser in on what’s most important.

Put simply: When Tara talks, I listen.

“People want to put their money where their values are.”


In this episode of the Movement Makers podcast, we talk about how the last US election drastically changed the social media landscape, how the price you charge tells a story, and her predictions about the future of digital marketing.

You’ll also learn:

  • Why she’s shining a light on her community members instead of herself
  • How not to be a victim of social media
  • The problem with Facebook groups
  • The scary pricing model decision she made when launching her community
  • Why some offers fall flat
  • A big problem she sees in the online business world
  • One of the most important money mindset distinctions business owners must make
  • How she creates so much time-intensive content without dropping the ball
  • Who she has on her team to support the sustainability and growth of her business
  • The questions to ask if you want to weather the current socio-cultural storm
  • The power of word of mouth
  • What she sees as a complete misappropriation of social media
  • Why she doesn’t think Facebook Messenger bots are here to stay
  • Why she gets a lot of repeat opportunities with strategic partners like Creative Live
  • The crux of her book writing practice


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