Effective Video Storytelling With Emmy Wu
Emmy Wu
“When you are leveraging storytelling, the story is about your audience. That is where the connection is built.”
If you’ve ever wanted to incorporate video into your business, but were afraid to take the plunge, then you’re going to love this episode. This week, Emmy Wu joins me to talk about how to fuse storytelling and video together in order to elevate your brand and make a bigger impact.
Emmy is a video storytelling strategist and producer who has collaborated with brands such as Paramount, MGM, Subaru, and Walt Disney. Through her work she helps visionaries reach a bigger audience, do more of the work they love, and have a proven plan that flows towards focused, sustainable, burnout-free growth.
At a fundamental level, as businesses and brands, we are speaking to and connecting with other humans. When we can distill parts of who we are and highlight them in our video marketing, not only can we begin to elevate our brands, but we can also naturally attract the right people to our work.
Key takeaways:
A lesson in trusting your gut and pursuing a career built around making an impact
Why having the ability to recognize what you bring to the world has tremendous value
The journey to owning your voice and potential
Entrepreneur “mind junk”: Sometimes in our growth stages we are going to reach a new fear or challenge that stretches us in a way that we’ve never experienced before
How we can shift our lens around challenges to build a bigger vision for ourselves or our businesses
Advice for you if you’re thinking about using video, but have camera-anxiety
Why it’s not about being on every platform, but instead about following a method and way of storytelling that best reflects your personality and business model
The four archetypes of video magnetism: Lover, Sovereign, Magician, Warrior
The intersection between storytelling and legacy; and how to expand your vision to encompass everything you want to create in the future
Emmy’s Official Bio:
Emmy Wu is known as a leading storyteller and strategist for leaders, creatives, and visionaries. She works closely with her clients to discover the hidden gems in their stories to weave them into storytelling that turns brands into legends.
During her two-decade film career, she’s worked with brands like Paramount Pictures, MGM, Disney, Subaru, and Real Housewives, and brings bespoke strategies to story-driven campaigns to help her clients go global.
She’s created strategies that have landed her clients back-to-back 5-figure weekends from sold-out courses, broken industry standards with 90% launch engagement rates, and helped her clients book $800k of business in less than 2 weeks.
At the heart of Emmy’s work is her love for storytelling, because it’s through stories that we educate, inspire, and ultimately change the world.
Links:
Archetypes Of Video Magnetism video series: https://media.emmywu.com/AVM