Ethical Marketing With Alice Karolina
This week’s guest is Alice Karolina, the founder of the Ethical Move: a new and evolving movement creating an ethical marketing standard to live alongside Organic, Fair Trade, and B-Corp. Alice is also a talented brand strategist on a mission to help businesses create cultures of meaning instead of more. It takes courage to leave the status quo behind and create a brand rooted in purpose and vision. In this episode, Alice shares how you can grow your thought leadership in a way that is in alignment with your values AND the greater good.
Alice’s official bio:
Alice is a brand strategist and purpose builder, and the Founder of the Ethical Move. In an instant-gratification society, her mission is to disrupt the cycle of consumerism by creating a culture of meaning instead of more. She believes that making an impact in a changing world requires a new way of thinking and communicating — businesses that stand out tell stories of substance, share products that serve the world, and sell with integrity. It takes courage to leave the status quo behind and create a brand rooted in purpose and vision. Alice works with these brave souls, building their purpose and growing their thought leadership.
Links:
Alice’s Twitter: @byalicekarolina
Alice’s Facebook: /byalicekarolina
Alice’s Instagram: @byalicekarolina
Alice’s Medium account: @alicekarolina