How to Run Your Business Like an Artist with Amy Walsh
Amy Walsh
“Anything is possible. None of these rules mean anything unless they are relevant to the work you do. If they are not, go ahead and break them…be yourself.”
Amy Walsh is an artist, educator, and the Founder of the Bureau of Tactical Imagination, where she helps unconventional small business founders learn the skills of branding and creative processes, so they can make a meaningful contribution to the culture while building tiny-but-mighty businesses.
In this episode of the podcast, Amy joins me for a discussion about what it means to build a visionary brand and be the creative director of your own business. She also shares how you can strengthen your creative confidence, and explore different ways of running and marketing your small business.
Key Takeaways:
The importance of embracing and playing with your personal and professional identity
How what is authentic about you isn’t just your feelings, but also your brilliance, the way you think, and your creative imagination
What it takes to build a visionary brand and be the creative director of your business
Marketing as a form of art, and how to give ourselves permission to do things differently - whether that’s our branding, marketing, email newsletters, or social media
Important questions to consider if we want to create businesses that work for us, and which don’t force us to sacrifice our wellbeing
Amy’s official bio:
Amy Walsh is an artist, educator, and founder of the Bureau of Tactical Imagination. At the Bureau, Amy helps unconventional small business founders learn the skills of branding and creative processes, so they can make a meaningful contribution to the culture while building tiny-but-mighty businesses. The Bureau's central program is the Visionary Syndicate; a magnificent small community of entrepreneurs and building visionary brands and incubating original ideas.