Using Neuroscience To Build A Better Business With Dr. Erin Kendall Braun
Dr. Erin Kendall Braun
“Dopamine is this powerful neurotransmitter that is signaling to your brain that it's time to pay attention.”
Tune into this episode to discover how neuroscience helps us better understand why people behave the way they do - especially when it comes to motivation and reward - and how we can use those insights to engage audiences. Kendall earned her PhD from Columbia University, where she researched the cognitive neuroscience of learning, memory, and decision-making. She went on to launch FathomCo to support companies who are working to make meaningful progress on the world’s biggest issues—including education, health care, climate change, and DEI. Listen in to learn more about how you can make a bigger impact by using human behavior, science, and creativity to inform your next steps as a business leader.
Featured Topics:
How Kendall helps people tackle the world’s biggest issues through neuroscience
Why feedback is crucial for learning
How we can use what we know about dopamine to keep people engaged
What to think about when creating opportunities for people to learn, think, and change
How to initiate and sustain motivation by reflecting on progress
What to keep in mind if you want to scale your business to the next level
How Kendall promotes her consulting business today
How you can book a free 20-minute consult with Kendall
Dr. Erin Kendall Braun’s official bio:
Dr. Erin Kendall Braun earned her PhD from Columbia University researching the cognitive neuroscience of learning, memory, and decision-making. She went on to launch FathomCo to support companies who are working to make meaningful progress on the world’s biggest issues—including education, health care, climate change, and DEI. Often described as a User Experience Strategist tackling real-world problems, Kendall uses her deep understanding of human behavior, science, and creativity to co-design incredibly effective products. When conventional cookie-cutter advice doesn’t work, she provides a fresh perspective, thought partnership, and tailored strategies that help her clients get unstuck, so they can make a bigger impact in the world.