How to Land Publicity and Impact Millions
Selena Soo
Selena Soo is a publicity and marketing strategist for visionary entrepreneurs, experts and authors who want to reach millions with their message.
Ever notice how some people have skyrocketed in their careers?
It seems like they came out of nowhere. And suddenly, they’re getting big TV opportunities, magazine spreads, TED Talks, and 6-figure book deals. People line up and pay big money just to get a small piece of them in their products or programs.
But if you think being a household name means you have to pretend to be someone you’re NOT, think again.
The truth is: it is possible for you to create major buzz for your business, just by being you.
EVEN if you’ve thought:
– “I don’t have a story worth telling.”
– “I don’t know how to talk about what I do.”
– “I’m not ready yet.”
– “I don’t know what I’m doing.”
– Or… “I’m an introvert. I’m not comfortable in the spotlight.”
If you’ve said any of those things, and yet you still have a dream of doing something bigger this year, you need to meet Selena Soo.
Selena is a shy introvert and living proof that you don’t have to be an outgoing, charismatic superstar to step into the business spotlight and make your mark your way.
In this episode for the podcast, she shares the inner work that has to happen before you become a household name. We discuss the inherent dangers and limitations with rags-to-riches stories when it comes to getting media attention, as well as what to think about as you’re developing your story.
In this interview, you’ll learn:
How she went from a quarter-life crisis to doing the work she does today
Why we shouldn’t put anyone on a pedestal
How she managed to develop meaningful relationships with industry influencers
How you can thrive in social situations, even when you’re a shy introvert
How to network in a way that makes sense for you
The inner work that has to happen before you can become a household name
How to get over perfectionism
How to launch when you don’t have enough time or resources
How to find your story worth telling