The Future of Digital Marketing
Tara McMullin
Tara McMullin is the founder of CoCommercial, a business community for entrepreneurs serious about making money and impacting their communities.
In this episode of the Movement Makers podcast, we talk about how the last US election drastically changed the social media landscape, how the price you charge tells a story, and her predictions about the future of digital marketing.
You’ll also learn:
Why she’s shining a light on her community members instead of herself
How not to be a victim of social media
The problem with Facebook groups
The scary pricing model decision she made when launching her community
Why some offers fall flat
A big problem she sees in the online business world
One of the most important money mindset distinctions business owners must make
How she creates so much time-intensive content without dropping the ball
Who she has on her team to support the sustainability and growth of her business
The questions to ask if you want to weather the current socio-cultural storm
The power of word of mouth
What she sees as a complete misappropriation of social media
Why she doesn’t think Facebook Messenger bots are here to stay
Why she gets a lot of repeat opportunities with strategic partners like Creative Live
The crux of her book writing practice